The young generation is pursuing a feeling of nature luxury in a “slow life”, which enable them to escape from the city and return to nature. With its eight brands, Belle Fashion Group worked together with T-Mall to jointly hold up a nature-themed fashion show so called “born to shine”, willing to bring audiences back to nature and create a crush between nature and the fashion.

 “Born to shine” across 9.6 million square kilometers

Inspired by nature, this fashion show breaks the traditional perspective by building runways in the nature scenes, such as Mars base, bamboo forest, gobi, dessert and salt lake, creating abundant possibilities to show nature’s beauty.

Nazha and Jiejing Zhu get together to enjoy nature

Performed by Nazha and Jiejing Zhu, the special visual perception of eight brands are symbolized by eight natural colors including moon blue, chateau green, magic gold, rogue red, pale pink, pure white, dark silver and sunny orange.

STACCATO - Moon blue: a romantic show under the starry sky in dessert

The opening live show began under the starry sky in boundless desert. This runway is settled at the first domestic Mars base scene in China -- Gansu Jinchang NO.1 Mars base. Along with the wild music and drums played by Sonicave-- a girl rock band, all of models wearing fashion shoes made of patent leather, rubber, sequins and other special material walked in beauty, bringing audiences a source of fashion outfit inspiration.

BASTO- Chateau green: elegant beauty in the bamboo forest

The evergreen forest is not a seasonal short-lived beauty, it represents the existence of life filled with sign of aging. In the bamboo forest theater in Lishui Songyang, the artist Jiejing Zhu wearing BASTO’s special edition shoes “Huiqing” danced with the wind. The bamboo element and unique texture design were applied on this special edition, aiming to delivery a graceful, tender and elegant women power to audiences.

TEENMIX - Magic gold: real magic power in the dessert

Cooperating with super IP Harry Potter, TEENMIX held up the show in the strange forest amid of boundless dessert in Ejin Banner. Audiences may not able to tell the boundaries between dream and reality when they put themselves into this scene. The whimsical girls wearing TEENMIX Pre-Fall collection, which inspired by elements of Hogwarts, magic garden and outdoor sports, get together to survive in this fearless forest, seeking their own ego.

BELLE- Rogue red: explore in the sunrise with strong passion

When the sun just risen, BELLE’s 30th anniversary collection was showed, representing BELLE starts with passion and explores without fearless. The fashion inspiration and unique attractiveness of both BELLE and its brand ambassador, Wen Liu, jointly seek for the high-end fashion and achieve their self-exploration. This sunrise fashion show is not only celebrate for BELLE’s 30th anniversary, but also bring out best wishes for the dreams come true.

Joy&Peace -Pure white: opening show under the sky

Nazha, the brand ambassador of Joy&Peace, represents a image of elegant and stylish women pursuing different sides of herself. The virtual and reality co-exist under the sky. Nazha and brand’s virtual IP image Subie both wearing the outfit applied with diamond and jeans elements, jointly showed out the women power of Joy&Peace.

TATA-Pale pink: Love and elegant co-exist in nature

TATA X SWEETPOTATO CHUI is co-branded by TATA and SWEETPOPATO CHIU, an independent China-style designer brand. Its special collection “QING QING” tells a love story in China-style, filled of imagination and expectation about love and be loved.

73Hours- Dark silver: silvery light of the glacier

It’s hard to ignore the silvery light of the glacier even though in the dark night. The design elements of diamonds, shining material, crystal, and feather together create an image of the Snow Queen, who tends to show off the confidence, independence, shining, boldness, sharpness of the modern women.

TooManyShoes - Sunny orange: an escape journey in the seashore sunset  

The disposed fishing net and bottle cap are suddenly turned into creative inspiration by designers. An escape journey is planned near the beach.

With a focus on the development of diversified and younger brands, Belle Fashion Group led the domestic fashion industry for over 30 years

Belle Fashion Group has held up the fashion show for five consecutive years. This year “Born to shine” nature-themed fashion show not only achieved the dual innovation of its content and form, but also revealed its strong momentum of Group’s brand rejuvenation.

Looking back to the past three decades, Belle Fashion Group constantly promoted its diversified brand portfolio to achieve brand rejuvenation, aiming to fulfill its customers’ diversified demands under the new operation model. This successful fashion show is a strong proof of the Group’s confidence in innovative development and deepening emotional bond with its customers. Looking ahead, Belle Fashion Group will continue to inspire the domestic fashion industry and promote the progress of the industry development.