BELLE, the flagship brand of Belle Fashion Group, recently donated a batch of customized whale shoes to five schools, including Zhongsha Village Primary School and Dawen Village Primary School in Xuyong County, Sichuan Province. The donation is part of the Group’s ongoing public welfare project and aims to empower children. This marks the second year that BELLE has been carrying out the public welfare project for children.

The young generation is pursuing a feeling of nature luxury in a “slow life”, which enable them to escape from the city and return to nature. With its eight brands, Belle Fashion Group worked together with T-Mall to jointly hold up a nature-themed fashion show so called “born to shine”, willing to bring audiences back to the nature and create a crush between nature and the fashion.

On April 16th, National Health Commission of Shanghai Songjiang District received more than 2,000 footwear and clothes donated by Belle Fashion Group (“Belle Fashion”). This is the second batch of love donation from Belle Fashion following on its first urgent donation of 4,000 footwear and clothes to the front-line of the battle against the epidemic in Shanghai. Currently, Belle Fashion has donated more than 20,000 footwear and clothes since the outbreak of COVID-19.

“Very surprised and glad to know our shoes have been sent to the volunteers already.” On March 25th, a pickup van carrying a batch of comfortable casual shoes arrived at Primary School of Futian Shangsha at 11:00am in the morning. These shoes were donated by Belle Fashion Group and handed to volunteer representative by Litao Zeng, the General Manager of South China under footwear division, and Yi Liu, the Executive Deputy General Manager of the Group.